{"id":823,"date":"2026-10-20T05:20:42","date_gmt":"2026-10-20T03:20:42","guid":{"rendered":"https:\/\/promivo.pl\/de\/leistungen\/texte-content-marketing\/"},"modified":"2026-10-20T05:20:45","modified_gmt":"2026-10-20T03:20:45","slug":"texte-content-marketing","status":"publish","type":"pm_service","link":"https:\/\/promivo.pl\/de\/leistungen\/texte-content-marketing\/","title":{"rendered":"Texte &#038; Content-Marketing"},"content":{"rendered":"\n<header class=\"wp-block-group service-intro-v4 service-hero is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group service-copy-v4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"hero-descriptor wp-block-paragraph\">Promivo<\/p>\n\n\n<h1 class=\"wp-block-heading\">Texte &amp; Content-Marketing<\/h1>\n\n\n<p class=\"lead wp-block-paragraph\">Erkl\u00e4ren Sie Ihr Angebot so, dass Kunden erkennen, ob es zu ihnen passt. Wir erstellen Website-Texte, Leistungsbeschreibungen und Inhalte f\u00fcr die Markenkommunikation.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/promivo.pl\/de\/kontakt\/?service=copy\">Diese Leistung anfragen <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-visual is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full service-art--hero\"><picture class=\"pm-picture\"><source type=\"image\/webp\" srcset=\"https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/copy.webp 960w, https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/copy-300x195.webp 300w, https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/copy-768x499.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\"><img decoding=\"async\" fetchpriority=\"high\" loading=\"eager\"   src=\"https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/copy-pm-fallback-9a957dc87adb.jpg\" width=\"960\" height=\"624\" alt=\"Texte &amp; Content-Marketing \u2014 Promivo\"\/><\/picture><\/figure>\n\n<\/div>\n\n<\/header>\n\n\n<div class=\"wp-block-group service-overview-v4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"wp-block-group service-section service-section--purpose is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">F\u00fcr wen und wozu<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">F\u00fcr Unternehmen mit Fachwissen, die eine klare Struktur und verst\u00e4ndliche Sprache ben\u00f6tigen. Grundlage sind echte Fragen der Zielgruppe und der jeweilige Ver\u00f6ffentlichungsort.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--scope is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Umfang der Zusammenarbeit<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<ul class=\"wp-block-list\">\n<li>Inhaltsstruktur und Tonalit\u00e4t.<\/li>\n\n\n<li>Angebotstexte, Leistungsbeschreibungen oder vereinbarte Artikel.<\/li>\n\n\n<li>\u00dcberschriften, Handlungsaufforderungen und Hinweise zur Ver\u00f6ffentlichung.<\/li>\n\n<\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--deliverables is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Was Sie erhalten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Sie erhalten Entw\u00fcrfe zur Pr\u00fcfung und finale Texte im vereinbarten Format. Produktdaten und fachliche Aussagen gibt Ihre zust\u00e4ndige Person frei. Ergebnisse und Kundenstimmen werden nicht erfunden.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-planning-v4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"wp-block-group service-section service-section--process is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">So arbeiten wir zusammen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<ul data-pm-stages=\"5\" role=\"list\" class=\"wp-block-list pm-service-stages pm-journey pm-journey--service\">\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">01<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"target\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><circle class=\"pm-drawing-paper\" cx=\"78\" cy=\"70\" r=\"43\"\/><circle cx=\"78\" cy=\"70\" r=\"28\"\/><circle class=\"pm-drawing-accent\" cx=\"78\" cy=\"70\" r=\"12\"\/><g class=\"pm-drawing-float\"><path d=\"m79 69 43-44M111 25h12v13M121 37h14V23\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Ziel und Zielgruppe<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">02<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"conversation\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"28\" y=\"26\" width=\"88\" height=\"57\" rx=\"12\"\/><path d=\"M42 83v14l20-14M44 43h55M44 54h40\"\/><path class=\"pm-drawing-accent pm-drawing-float\" d=\"M92 65h27a10 10 0 0 1 10 10v20l-12-7H92a10 10 0 0 1-10-10v-3a10 10 0 0 1 10-10Z\"\/><path d=\"M94 76h22\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Material und Gespr\u00e4ch<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">03<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"sitemap\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"53\" y=\"20\" width=\"54\" height=\"29\" rx=\"6\"\/><path d=\"M80 49v21M37 70h86M37 70v13M80 70v13M123 70v13\"\/><rect class=\"pm-drawing-paper\" x=\"20\" y=\"83\" width=\"34\" height=\"26\" rx=\"5\"\/><rect class=\"pm-drawing-accent pm-drawing-float\" x=\"63\" y=\"83\" width=\"34\" height=\"26\" rx=\"5\"\/><rect class=\"pm-drawing-paper\" x=\"106\" y=\"83\" width=\"34\" height=\"26\" rx=\"5\"\/><path d=\"M66 35h28\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Inhalte planen<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">04<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"pen\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"29\" y=\"24\" width=\"83\" height=\"85\" rx=\"7\"\/><path d=\"M43 43h54M43 56h35M43 88h36M43 99h24\"\/><g class=\"pm-drawing-float\"><path class=\"pm-drawing-accent\" d=\"m72 86 8-24 45-34 15 20-45 34Z\"\/><path d=\"m80 62 15 20m20-47 15 20M72 86l12-3\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Text und \u00dcberarbeitung<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">05<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"export\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-shadow\" d=\"M51 27h62v80H51Z\"\/><path class=\"pm-drawing-paper\" d=\"M37 20h51l14 16v64H37Z\"\/><path d=\"M88 20v17h14M50 51h32M50 64h23M50 77h21\"\/><g class=\"pm-drawing-float\"><path class=\"pm-drawing-accent\" d=\"M89 80h42v28H89Z\"\/><path d=\"M110 93V58m-11 10 11-11 11 11\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Freigabe und Ver\u00f6ffentlichung<\/div><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/promivo.pl\/de\/zusammenarbeit\/\">Den gesamten Ablauf kennenlernen<\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--preparation is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Was Sie vorbereiten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Hilfreich sind Angebot, belegbare Besonderheiten, Kundenfragen, Quellen und Sprachbeispiele Ihrer Marke. F\u00fcr Fachthemen ben\u00f6tigen wir eine Person zur inhaltlichen Pr\u00fcfung.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--estimate is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Preis und Zeitplan<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Der Preis richtet sich nach Thema, Materialanzahl, Recherche, Sprachen und redaktionellem Umfang. CMS-Pflege und laufende Redaktionsplanung k\u00f6nnen separat hinzukommen.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<section class=\"wp-block-group service-section service-section--related-services is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Passende Leistungen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/promivo.pl\/de\/leistungen\/social-media\/\">Social Media<\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group pm-specialist-brief is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Die Richtung Ihres Projekts<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Bereiten Sie ein kurzes Briefing vor. Die Spezialisierung steht im Formular; Umfang und Preis best\u00e4tigen wir vor Beginn.<\/p>\n\n<div data-pm-specialism=\"Texte &#038; Content-Marketing\"><section class=\"pmp pmp-config-section\" id=\"konfigurator\" lang=\"de\"><div class=\"pmp-section-heading\"><p class=\"pmp-overline\">Ihr Projekt<\/p><h2>Gestalten Sie das Projekt passend zu Ihrer Marke.<\/h2><p>W\u00e4hlen Sie Stil und Umfang und erstellen Sie ein Briefing mit Live-Vorschau.<\/p><\/div><div data-pmp-config=\"social-media\" data-pmp-brief-legacy><a class=\"pmp-button\" href=\"https:\/\/promivo.pl\/de\/kundenportal\/\">Portal \u00f6ffnen und Leistung konfigurieren<\/a><\/div><div class=\"pmp-toast\" role=\"status\" aria-live=\"polite\"><\/div><noscript><p>Beschreiben Sie Ihre W\u00fcnsche im Kontaktformular unten oder senden Sie sie an kontakt@promivo.pl.<\/p><\/noscript><\/section><\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Erkl\u00e4ren Sie Ihr Angebot so, dass Kunden erkennen, ob es zu ihnen passt. Wir erstellen Website-Texte, Leistungsbeschreibungen und Inhalte f\u00fcr die Markenkommunikation.<\/p>\n","protected":false},"featured_media":824,"menu_order":106,"template":"","meta":{"_pm_translation_key":"service-copy","_pm_seo_title":"Texte & Content-Marketing | Promivo","_pm_seo_description":"Erkl\u00e4ren Sie Ihr Angebot so, dass Kunden erkennen, ob es zu ihnen passt. Wir erstellen Website-Texte, Leistungsbeschreibungen und Inhalte f\u00fcr die.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"Ber\u00fccksichtigen Sie SEO?","answer":"Ja: Suchabsicht, Struktur und nat\u00fcrliche Begriffe. Wir vermeiden Keyword-Wiederholungen und erfundene Suchvolumen."},{"question":"K\u00f6nnen bestehende Texte \u00fcberarbeitet werden?","answer":"Ja. Wir k\u00f6nnen Struktur, L\u00e4nge oder einzelne Abschnitte verbessern, statt alles neu zu schreiben."},{"question":"Ist ein Fachgespr\u00e4ch n\u00f6tig?","answer":"Bei komplexen Angeboten hilft es, konkrete Fakten und Unterschiede zum allgemeinen Branchenbild zu erfassen."}]},"class_list":["post-823","pm_service","type-pm_service","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service"}],"about":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/types\/pm_service"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/823\/revisions"}],"predecessor-version":[{"id":840,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/823\/revisions\/840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/media\/824"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/media?parent=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}