{"id":831,"date":"2026-10-20T05:20:44","date_gmt":"2026-10-20T03:20:44","guid":{"rendered":"https:\/\/promivo.pl\/de\/leistungen\/webanalyse-ga4\/"},"modified":"2026-10-20T05:20:45","modified_gmt":"2026-10-20T03:20:45","slug":"webanalyse-ga4","status":"publish","type":"pm_service","link":"https:\/\/promivo.pl\/de\/leistungen\/webanalyse-ga4\/","title":{"rendered":"Webanalyse &#038; GA4-Einrichtung"},"content":{"rendered":"\n<header class=\"wp-block-group service-intro-v4 service-hero is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group service-copy-v4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"hero-descriptor wp-block-paragraph\">Promivo<\/p>\n\n\n<h1 class=\"wp-block-heading\">Webanalyse &amp; GA4-Einrichtung<\/h1>\n\n\n<p class=\"lead wp-block-paragraph\">Messen Sie die Handlungen, die f\u00fcr Ihr Unternehmen z\u00e4hlen. Wir strukturieren Ereignisse, GA4-Einrichtung und die technische Verbindung zu Datenschutzeinstellungen.<\/p>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/promivo.pl\/de\/kontakt\/?service=analytics\">Diese Leistung anfragen <span aria-hidden=\"true\">\u2197<\/span><\/a><\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-visual is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure class=\"wp-block-image size-full service-art--hero\"><picture class=\"pm-picture\"><source type=\"image\/webp\" srcset=\"https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/analytics.webp 960w, https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/analytics-300x195.webp 300w, https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/analytics-768x499.webp 768w\" sizes=\"(max-width: 960px) 100vw, 960px\"><img decoding=\"async\" fetchpriority=\"high\" loading=\"eager\"   src=\"https:\/\/promivo.pl\/de\/wp-content\/uploads\/sites\/2\/2026\/10\/analytics-pm-fallback-5a837e3ff406.jpg\" width=\"960\" height=\"624\" alt=\"Webanalyse &amp; GA4-Einrichtung \u2014 Promivo\"\/><\/picture><\/figure>\n\n<\/div>\n\n<\/header>\n\n\n<div class=\"wp-block-group service-overview-v4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"wp-block-group service-section service-section--purpose is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">F\u00fcr wen und wozu<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">F\u00fcr Website- und Shopbetreiber, die Besuche von angenommenen Anfragen oder Bestellungen unterscheiden m\u00f6chten. Zuerst kl\u00e4ren wir die Gesch\u00e4ftsfragen und w\u00e4hlen danach Ereignisse aus.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--scope is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Umfang der Zusammenarbeit<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<ul class=\"wp-block-list\">\n<li>Ereignisplan und Pr\u00fcfung bestehender Tags sowie Doppelz\u00e4hlungen.<\/li>\n\n\n<li>Einrichtung vereinbarter GA4-Ereignisse und Website-Verbindungen.<\/li>\n\n\n<li>Kontrolle von Daten und Einwilligungen sowie Hinweise zu Berichten.<\/li>\n\n<\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--deliverables is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Was Sie erhalten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Sie erhalten Messplan, Konfigurationsbeschreibung und tats\u00e4chliche Testergebnisse. Ein Klick auf Senden wird von der Annahme durch den Server unterschieden. Nachrichten und Kontaktdaten werden nicht an die Analyse \u00fcbermittelt.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-planning-v4 is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"wp-block-group service-section service-section--process is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">So arbeiten wir zusammen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<ul data-pm-stages=\"5\" role=\"list\" class=\"wp-block-list pm-service-stages pm-journey pm-journey--service\">\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">01<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"target\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><circle class=\"pm-drawing-paper\" cx=\"78\" cy=\"70\" r=\"43\"\/><circle cx=\"78\" cy=\"70\" r=\"28\"\/><circle class=\"pm-drawing-accent\" cx=\"78\" cy=\"70\" r=\"12\"\/><g class=\"pm-drawing-float\"><path d=\"m79 69 43-44M111 25h12v13M121 37h14V23\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Fragen und Ziele<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">02<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"research\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"M29 40h38l8-9h44v63H29Z\"\/><path d=\"M43 53h29M43 64h18M43 75h22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"100\" cy=\"72\" r=\"22\"\/><path d=\"m116 88 15 16M90 72h20M100 62v20\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Messung pr\u00fcfen<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">03<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"plan\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-shadow\" d=\"M46 26h73v79H46Z\"\/><rect class=\"pm-drawing-paper\" x=\"35\" y=\"19\" width=\"73\" height=\"79\" rx=\"8\"\/><path d=\"M50 38h41M50 49h30M50 62h6M65 62h26M50 75h6M65 75h20\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"111\" cy=\"88\" r=\"18\"\/><path d=\"m103 88 6 6 11-12\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Ereignisse planen<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">04<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"connect\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"27\" y=\"26\" width=\"44\" height=\"33\" rx=\"7\"\/><rect class=\"pm-drawing-paper\" x=\"91\" y=\"78\" width=\"44\" height=\"33\" rx=\"7\"\/><path d=\"M71 42h26a16 16 0 0 1 16 16v20M91 94H65a16 16 0 0 1-16-16V59\"\/><circle class=\"pm-drawing-accent pm-drawing-float\" cx=\"81\" cy=\"68\" r=\"17\"\/><path d=\"m74 68 5 5 10-11M38 38h21M102 91h21\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Umsetzung und Einwilligung<\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">05<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"testing\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"24\" y=\"25\" width=\"106\" height=\"77\" rx=\"8\"\/><path d=\"M24 42h106M35 34h1m7 0h1M39 56l4 4 8-9M60 56h39M39 74l4 4 8-9M60 74h23\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"112\" cy=\"91\" r=\"23\"\/><path d=\"m102 91 7 7 14-16\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\">Tests und \u00dcbergabe<\/div><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/promivo.pl\/de\/zusammenarbeit\/\">Den gesamten Ablauf kennenlernen<\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--preparation is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Was Sie vorbereiten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Ben\u00f6tigt werden Website, GA4- und gegebenenfalls Tag-Container-Zugang, Formularinformationen und Einwilligungswerkzeug. Gemeinsam legen wir relevante Ziele fest.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--estimate is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Preis und Zeitplan<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\">Der Aufwand h\u00e4ngt von Ereignisanzahl, Formular- und Shoptechnik, Einwilligungsl\u00f6sung und Ausgangszustand ab. Serverseitige Integrationen und gro\u00dfe Data-Warehouse-Projekte ben\u00f6tigen eine eigene Analyse.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<section class=\"wp-block-group service-section service-section--related-services is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Passende Leistungen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/promivo.pl\/de\/leistungen\/seo\/\">SEO und Sichtbarkeit in Suchmaschinen<\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group pm-specialist-brief is-layout-flow wp-block-group-is-layout-flow\">\n\n<h2 class=\"wp-block-heading\">Diese Leistung anfragen<\/h2>\n\n<div id=\"pm-form-message\" tabindex=\"-1\"><\/div><form class=\"pm-contact-form\" action=\"https:\/\/promivo.pl\/de\/wp-admin\/admin-post.php\" method=\"post\"><input type=\"hidden\" name=\"action\" value=\"promivo_enquiry\"><input type=\"hidden\" name=\"pm_return\" value=\"https:\/\/promivo.pl\/de\/\"><input type=\"hidden\" name=\"pm_context\" value=\"\"><input type=\"hidden\" id=\"pm_nonce\" name=\"pm_nonce\" value=\"88920165d0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/de\/wp-json\/wp\/v2\/pm_service\/831\" \/><div class=\"pm-honeypot\" aria-hidden=\"true\"><label>Website<input type=\"text\" name=\"pm_website\" tabindex=\"-1\" autocomplete=\"off\"><\/label><\/div><p><label for=\"pm-service\">Leistung <span aria-hidden=\"true\">*<\/span><\/label><select required id=\"pm-service\" name=\"pm_service\"><option value=\"\">Leistung ausw\u00e4hlen<\/option><option value=\"3\" >Websites<\/option><option value=\"4\" >Onlineshops<\/option><option value=\"5\" >SEO und Sichtbarkeit in Suchmaschinen<\/option><option value=\"6\" >Werbekampagnen<\/option><option value=\"7\" >Social Media<\/option><option value=\"8\" >Branding und visuelle Identit\u00e4t<\/option><option value=\"9\" >Grafikdesign<\/option><option value=\"10\" >DTP und Druckvorstufe<\/option><option value=\"11\" >Druck und Werbematerialien<\/option><option value=\"12\" >Messest\u00e4nde und EXPO<\/option><option value=\"813\" >Landingpages<\/option><option value=\"815\" >UX\/UI-Design<\/option><option value=\"817\" >SEO-Audits<\/option><option value=\"819\" >Google-Ads-Kampagnen<\/option><option value=\"821\" >Meta-Ads-Kampagnen<\/option><option value=\"823\" >Texte &amp; Content-Marketing<\/option><option value=\"825\" >Reels &amp; Videoschnitt<\/option><option value=\"827\" >WordPress-Betreuung<\/option><option value=\"829\" >WordPress-Migration<\/option><option value=\"831\" >Webanalyse &amp; GA4-Einrichtung<\/option><option value=\"849\" >Lokales SEO<\/option><option value=\"850\" >SEO f\u00fcr Onlineshops<\/option><option value=\"851\" >Internationales SEO \u2014 Polen und Deutschland<\/option><option value=\"852\" >Technisches SEO und Indexierung<\/option><option value=\"853\" >Shoper-Shop erstellen lassen<\/option><option value=\"854\" >Shopify-Shop erstellen lassen<\/option><option value=\"855\" >WooCommerce-Shop erstellen lassen<\/option><option value=\"937\" >Website-Relaunch<\/option><option value=\"938\" >Ladezeit-Optimierung<\/option><option value=\"939\" >Website- und Shop-Integrationen<\/option><option value=\"940\" >Mehrsprachige Websites<\/option><option value=\"941\" >Logodesign<\/option><option value=\"942\" >Brandbook und Gestaltungsrichtlinien<\/option><option value=\"943\" >Rebranding und Markenauffrischung<\/option><option value=\"944\" >Verpackungen und Etiketten<\/option><option value=\"945\" >Visitenkarten und Gesch\u00e4ftsausstattung<\/option><option value=\"946\" >Kataloge, Brosch\u00fcren und Flyer<\/option><option value=\"947\" >Beschilderung und Raumgrafik<\/option><option value=\"948\" >Pr\u00e4sentationen und Firmenvorlagen<\/option><option value=\"961\" >Webanwendungen und Kundenportale<\/option><option value=\"962\" >Barrierearme Websites<\/option><option value=\"963\" >E-Mail-Marketing und Newsletter<\/option><option value=\"964\" >Conversion-Optimierung (CRO)<\/option><option value=\"965\" >Werbeartikel und Firmengeschenke<\/option><option value=\"966\" >Fahrzeugbeschriftung und Flottendesign<\/option><option value=\"other\" >Andere \/ Hilfe bei der Auswahl<\/option><\/select><\/p><p><label for=\"pm-message\">Was ben\u00f6tigen Sie? <span aria-hidden=\"true\">*<\/span><\/label><textarea id=\"pm-message\" name=\"pm_message\" rows=\"5\" minlength=\"10\" maxlength=\"10000\" required><\/textarea><\/p><p><label for=\"pm-name\">Name \/ Unternehmen (optional)<\/label><input id=\"pm-name\" name=\"pm_name\" type=\"text\" autocomplete=\"organization\" maxlength=\"150\" value=\"\"><\/p><p id=\"pm-contact-hint\">Geben Sie eine E-Mail-Adresse oder Telefonnummer an, damit wir antworten k\u00f6nnen.<\/p><div class=\"pm-contact-channels\"><p><label for=\"pm-email\">E-Mail<\/label><input id=\"pm-email\" name=\"pm_email\" type=\"email\" autocomplete=\"email\" maxlength=\"254\" aria-describedby=\"pm-contact-hint\" value=\"\"><\/p><p><label for=\"pm-phone\">Telefon<\/label><input id=\"pm-phone\" name=\"pm_phone\" type=\"tel\" autocomplete=\"tel\" maxlength=\"40\" aria-describedby=\"pm-contact-hint\" value=\"\"><\/p><\/div><p class=\"pm-form-privacy\">Wir verwenden Ihre Angaben zur Beantwortung Ihrer Anfrage. Einzelheiten finden Sie in der Datenschutzerkl\u00e4rung. <a href=\"https:\/\/promivo.pl\/wp-content\/uploads\/sites\/2\/2026\/10\/privacy-policy-de.pdf\">Datenschutzerkl\u00e4rung<\/a><\/p><button class=\"pm-button\" type=\"submit\">Anfrage senden<\/button><\/form>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Messen Sie die Handlungen, die f\u00fcr Ihr Unternehmen z\u00e4hlen. Wir strukturieren Ereignisse, GA4-Einrichtung und die technische Verbindung zu Datenschutzeinstellungen.<\/p>\n","protected":false},"featured_media":832,"menu_order":110,"template":"","meta":{"_pm_translation_key":"service-analytics","_pm_seo_title":"Webanalyse & GA4-Einrichtung | Promivo","_pm_seo_description":"Messen Sie die Handlungen, die f\u00fcr Ihr Unternehmen z\u00e4hlen. Wir strukturieren Ereignisse, GA4-Einrichtung und die technische Verbindung zu.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"Zeigt GA4 automatisch jede Anfrage?","answer":"Nein. Geeignete Ereignisse m\u00fcssen eingerichtet werden. Blocker, Datenschutzentscheidungen und Formularverhalten beeinflussen die verf\u00fcgbaren Daten."},{"question":"Ist der Senden-Klick eine erfolgreiche Anfrage?","answer":"Nicht zwingend. Ein Erfolgsereignis sollte erst nach Annahme durch den Server ausgel\u00f6st werden."},{"question":"D\u00fcrfen nach Ablehnung alle Skripte laufen?","answer":"Der Banner ist keine Dekoration. In der vereinbarten Einrichtung steuern Kategorien die passenden Tags. Zustimmung, Ablehnung und ge\u00e4nderte Auswahl m\u00fcssen getestet werden."}]},"class_list":["post-831","pm_service","type-pm_service","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service"}],"about":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/types\/pm_service"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/831\/revisions"}],"predecessor-version":[{"id":844,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/831\/revisions\/844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/media\/832"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/media?parent=831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}