{"id":943,"date":"2026-10-21T00:39:17","date_gmt":"2026-10-20T22:39:17","guid":{"rendered":"https:\/\/promivo.pl\/de\/leistungen\/rebranding\/"},"modified":"2026-10-21T00:39:17","modified_gmt":"2026-10-20T22:39:17","slug":"rebranding","status":"publish","type":"pm_service","link":"https:\/\/promivo.pl\/de\/leistungen\/rebranding\/","title":{"rendered":"Rebranding und Markenauffrischung"},"content":{"rendered":"\n<header class=\"wp-block-group service-intro-v4 service-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-copy-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hero-descriptor wp-block-paragraph\">Promivo<\/p>\n\n\n<h1 class=\"wp-block-heading\">Rebranding und Markenauffrischung<\/h1>\n\n\n<p class=\"lead wp-block-paragraph\">Geben Sie Ihrer Marke eine neue Richtung und bewahren Sie wertvolle Wiedererkennung.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/de\/kontakt\/\">Ihr Briefing vorbereiten <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-visual is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"service-art--hero pm-editorial-figure\"><img class=\"pm-editorial-photo\" src=\"https:\/\/promivo.pl\/de\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-1536.webp\" srcset=\"https:\/\/promivo.pl\/de\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-640.webp 640w, https:\/\/promivo.pl\/de\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-960.webp 960w, https:\/\/promivo.pl\/de\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-1536.webp 1536w\" sizes=\"(min-width: 1100px) 48vw, 100vw\" width=\"1536\" height=\"1024\" alt=\"Besprechung eines Projektbriefings mit Entw\u00fcrfen und Notizen.\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\"><span class=\"pm-editorial-signature\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promivo.pl\/de\/wp-content\/themes\/promivo\/assets\/logo.svg\" width=\"21\" height=\"26\" alt=\"\"><span>promivo<\/span><\/span><\/figure>\n\n<\/div>\n\n<\/header>\n\n\n<div class=\"wp-block-group service-overview-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--purpose is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">F\u00fcr wen und wozu<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">F\u00fcr Unternehmen und Marken mit Bedarf im Bereich Rebranding und Markenauffrischung. Wir beginnen mit Zielgruppen und Kontext und stimmen den Umfang auf Materialien und Entwicklungsphase ab.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--scope is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Umfang der Zusammenarbeit<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list \">\n<li>Pr\u00fcfung des bestehenden Auftritts und \u00c4nderungsbedarfs<\/li>\n\n\n<li>Neue visuelle Richtung oder \u00dcberarbeitung des Systems<\/li>\n\n\n<li>Umstellungsplan f\u00fcr digitale, gedruckte und weitere Kontaktpunkte<\/li>\n\n<\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--deliverables is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was Sie erhalten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sie erhalten die freigegebene Richtung und vereinbarte Identit\u00e4tselemente mit Einf\u00fchrungsplan.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-planning-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--process is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">So arbeiten wir zusammen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul data-pm-stages=\"5\" role=\"list\" class=\"wp-block-list pm-service-stages pm-journey pm-journey--service\">\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">01<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"research\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"M29 40h38l8-9h44v63H29Z\"\/><path d=\"M43 53h29M43 64h18M43 75h22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"100\" cy=\"72\" r=\"22\"\/><path d=\"m116 88 15 16M90 72h20M100 62v20\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Briefing und Materialien<\/h3><p class=\"pm-stage-note\">Aktuelle Materialien, \u00c4nderungsgr\u00fcnde, Zielgruppen und zu aktualisierende Kontaktpunkte.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">02<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"plan\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-shadow\" d=\"M46 26h73v79H46Z\"\/><rect class=\"pm-drawing-paper\" x=\"35\" y=\"19\" width=\"73\" height=\"79\" rx=\"8\"\/><path d=\"M50 38h41M50 49h30M50 62h6M65 62h26M50 75h6M65 75h20\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"111\" cy=\"88\" r=\"18\"\/><path d=\"m103 88 6 6 11-12\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Umfang und Angebot<\/h3><p class=\"pm-stage-note\">Anforderungen und Freigaben werden vereinbart.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">03<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"palette\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-shadow\" d=\"m59 26 52 17-24 73-52-17Z\"\/><path class=\"pm-drawing-paper\" d=\"m78 21 45 32-45 63-45-32Z\"\/><rect class=\"pm-drawing-paper\" x=\"28\" y=\"24\" width=\"47\" height=\"89\" rx=\"6\"\/><path class=\"pm-drawing-accent\" d=\"M28 30a6 6 0 0 1 6-6h35a6 6 0 0 1 6 6v22H28Z\"\/><path d=\"M28 71h47M28 90h47\"\/><circle class=\"pm-drawing-dot pm-drawing-float\" cx=\"51\" cy=\"101\" r=\"3\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Gestaltung und Umsetzung<\/h3><p class=\"pm-stage-note\">Pr\u00fcfung des bestehenden Auftritts und \u00c4nderungsbedarfs.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">04<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"review\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-shadow\" x=\"44\" y=\"23\" width=\"74\" height=\"78\" rx=\"7\"\/><rect class=\"pm-drawing-paper\" x=\"33\" y=\"17\" width=\"74\" height=\"78\" rx=\"7\"\/><path d=\"M47 35h45M47 47h30M47 61l6 6 11-12M72 61h18M47 78h30\"\/><path class=\"pm-drawing-accent pm-drawing-float\" d=\"M113 59 139 70v21c0 13-14 22-26 27-12-5-26-14-26-27V70Z\"\/><path d=\"m101 86 9 9 16-18\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Pr\u00fcfung<\/h3><p class=\"pm-stage-note\">Feedback sammeln und vereinbarte Details verfeinern.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">05<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"delivery\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"m27 49 53-24 53 24v52l-53 24-53-24Z\"\/><path d=\"m27 49 53 24 53-24M80 73v52M54 37l52 24v22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"119\" cy=\"91\" r=\"19\"\/><path d=\"m110 91 6 6 12-13\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">\u00dcbergabe<\/h3><p class=\"pm-stage-note\">Sie erhalten die freigegebene Richtung und vereinbarte Identit\u00e4tselemente mit Einf\u00fchrungsplan.<\/p><\/div><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/de\/zusammenarbeit\/\">Den gesamten Ablauf kennenlernen <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--preparation is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was Sie vorbereiten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Aktuelle Materialien, \u00c4nderungsgr\u00fcnde, Zielgruppen und zu aktualisierende Kontaktpunkte.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--estimate is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Preis und Bedingungen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Nach Pr\u00fcfung von Materialien und Umfang erstellen wir ein individuelles Angebot. Termin, Varianten, Korrekturrunden und Zusatzkosten werden vor Beginn best\u00e4tigt.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/de\/preise\/\">Umfang und Preise ansehen <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<section class=\"wp-block-group pm-specialist-brief is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ihr Briefing vorbereiten<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Beschreiben Sie Ihren Bedarf. Sie erhalten ein passendes Angebot.<\/p>\n\n<div data-pm-specialism=\"Rebranding und Markenauffrischung\"><section class=\"pmp pmp-config-section\" id=\"konfigurator\" lang=\"de\"><div class=\"pmp-section-heading\"><p class=\"pmp-overline\">Ihr Projekt<\/p><h2>Gestalten Sie das Projekt passend zu Ihrer Marke.<\/h2><p>W\u00e4hlen Sie Stil und Umfang und erstellen Sie ein Briefing mit Live-Vorschau.<\/p><\/div><div data-pmp-config=\"branding\" data-pmp-brief-legacy><a class=\"pmp-button\" href=\"https:\/\/promivo.pl\/de\/kundenportal\/\">Portal \u00f6ffnen und Leistung konfigurieren<\/a><\/div><div class=\"pmp-toast\" role=\"status\" aria-live=\"polite\"><\/div><noscript><p>Beschreiben Sie Ihre W\u00fcnsche im Kontaktformular unten oder senden Sie sie an kontakt@promivo.pl.<\/p><\/noscript><\/section><\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Geben Sie Ihrer Marke eine neue Richtung und bewahren Sie wertvolle Wiedererkennung.<\/p>\n","protected":false},"featured_media":0,"menu_order":307,"template":"","meta":{"_pm_translation_key":"service-rebranding","_pm_seo_title":"Rebranding und Markenauffrischung | Promivo","_pm_seo_description":"Geben Sie Ihrer Marke eine neue Richtung und bewahren Sie wertvolle Wiedererkennung.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"Bedeutet Rebranding immer ein neues Logo?","answer":"Nein. Angepasste Typografie, Farben oder Komposition k\u00f6nnen ausreichen. Der Umfang folgt Analyse und Markenzielen."},{"question":"Werden alle bisherigen Materialien ersetzt?","answer":"Wir erfassen die Kontaktpunkte. Gestaltung und Produktion einzelner Materialien werden im Angebot vereinbart."},{"question":"Welche Materialien ben\u00f6tigen Sie f\u00fcr Rebranding und Markenauffrischung?","answer":"Aktuelle Materialien, \u00c4nderungsgr\u00fcnde, Zielgruppen und zu aktualisierende Kontaktpunkte."},{"question":"Wie wird der Preis f\u00fcr Rebranding und Markenauffrischung berechnet?","answer":"Nach Pr\u00fcfung von Materialien und Umfang erstellen wir ein individuelles Angebot. Termin, Varianten, Korrekturrunden und Zusatzkosten werden vor Beginn best\u00e4tigt."}]},"class_list":["post-943","pm_service","type-pm_service","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service"}],"about":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/types\/pm_service"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/943\/revisions"}],"predecessor-version":[{"id":955,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/943\/revisions\/955"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/media?parent=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}