{"id":964,"date":"2026-10-21T14:04:03","date_gmt":"2026-10-21T12:04:03","guid":{"rendered":"https:\/\/promivo.pl\/de\/leistungen\/conversion-optimierung\/"},"modified":"2026-10-21T14:04:03","modified_gmt":"2026-10-21T12:04:03","slug":"conversion-optimierung","status":"publish","type":"pm_service","link":"https:\/\/promivo.pl\/de\/leistungen\/conversion-optimierung\/","title":{"rendered":"Conversion-Optimierung (CRO)"},"content":{"rendered":"\n<header class=\"wp-block-group service-intro-v4 service-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-copy-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hero-descriptor wp-block-paragraph\">Promivo<\/p>\n\n\n<h1 class=\"wp-block-heading\">Conversion-Optimierung (CRO)<\/h1>\n\n\n<p class=\"lead wp-block-paragraph\">Erkennen Sie H\u00fcrden bei Anfragen und K\u00e4ufen und priorisieren Sie Verbesserungen anhand des Nutzerverhaltens.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/de\/kontakt\/\">Ihr Briefing vorbereiten <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-visual is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"service-art--hero pm-platform-art\"><img decoding=\"async\" src=\"https:\/\/promivo.pl\/de\/wp-content\/themes\/promivo\/assets\/services\/cro.svg\" width=\"800\" height=\"520\" alt=\"\" fetchpriority=\"high\" loading=\"eager\"><\/figure>\n\n<\/div>\n\n<\/header>\n\n\n<div class=\"wp-block-group service-overview-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--purpose is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">F\u00fcr wen und wozu<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Erkennen Sie H\u00fcrden bei Anfragen und K\u00e4ufen und priorisieren Sie Verbesserungen anhand des Nutzerverhaltens.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--scope is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Umfang der Zusammenarbeit<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list \">\n<li>Nutzerwege, Formulare und verf\u00fcgbare Daten analysieren<\/li>\n\n\n<li>Hypothesen und Verbesserungen zentraler Ansichten entwickeln<\/li>\n\n\n<li>Vereinbarte \u00c4nderungen umsetzen und Messung planen<\/li>\n\n<\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--deliverables is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was Sie erhalten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Eine priorisierte Liste von H\u00fcrden und vereinbarte Verbesserungen. Bei ausreichendem Traffic und geeigneten Daten werden A\/B-Tests mit Bewertungskriterien separat geplant.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-planning-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--process is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">So arbeiten wir zusammen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul data-pm-stages=\"5\" role=\"list\" class=\"wp-block-list pm-service-stages pm-journey pm-journey--service\">\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">01<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"research\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"M29 40h38l8-9h44v63H29Z\"\/><path d=\"M43 53h29M43 64h18M43 75h22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"100\" cy=\"72\" r=\"22\"\/><path d=\"m116 88 15 16M90 72h20M100 62v20\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Briefing und Materialien<\/h3><p class=\"pm-stage-note\">Website- oder Shop-Adresse, Conversion-Ziele, Zielgruppen und Informationen zu verf\u00fcgbaren Analysedaten.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">02<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"target\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><circle class=\"pm-drawing-paper\" cx=\"78\" cy=\"70\" r=\"43\"\/><circle cx=\"78\" cy=\"70\" r=\"28\"\/><circle class=\"pm-drawing-accent\" cx=\"78\" cy=\"70\" r=\"12\"\/><g class=\"pm-drawing-float\"><path d=\"m79 69 43-44M111 25h12v13M121 37h14V23\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Plan und Umfang<\/h3><p class=\"pm-stage-note\">Nutzerwege, Formulare und verf\u00fcgbare Daten analysieren.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">03<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"create\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"24\" y=\"29\" width=\"111\" height=\"70\" rx=\"8\"\/><path d=\"M24 43h111M33 36h1m7 0h1m7 0h1\"\/><rect class=\"pm-drawing-accent\" x=\"36\" y=\"54\" width=\"37\" height=\"32\" rx=\"4\"\/><path d=\"M85 57h35M85 68h24M85 79h30\"\/><path class=\"pm-drawing-cursor pm-drawing-float\" d=\"m103 77 7 30 6-10 11-2Z\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Gestaltung und Umsetzung<\/h3><p class=\"pm-stage-note\">Hypothesen und Verbesserungen zentraler Ansichten entwickeln.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">04<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"testing\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"24\" y=\"25\" width=\"106\" height=\"77\" rx=\"8\"\/><path d=\"M24 42h106M35 34h1m7 0h1M39 56l4 4 8-9M60 56h39M39 74l4 4 8-9M60 74h23\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"112\" cy=\"91\" r=\"23\"\/><path d=\"m102 91 7 7 14-16\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Pr\u00fcfung<\/h3><p class=\"pm-stage-note\">Vereinbarte \u00c4nderungen umsetzen und Messung planen.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">05<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"measure\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"27\" y=\"25\" width=\"105\" height=\"78\" rx=\"9\"\/><path d=\"M42 88h75M45 88V72h12v16M67 88V59h12v29\"\/><path class=\"pm-drawing-accent\" d=\"M89 88V46h13v42Z\"\/><path class=\"pm-drawing-float\" d=\"m43 58 25-16 17 5 31-22m-14 0h14v14\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">\u00dcbergabe und n\u00e4chste Schritte<\/h3><p class=\"pm-stage-note\">Eine priorisierte Liste von H\u00fcrden und vereinbarte Verbesserungen. Bei ausreichendem Traffic und geeigneten Daten werden A\/B-Tests mit Bewertungskriterien separat geplant.<\/p><\/div><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/de\/zusammenarbeit\/\">Den gesamten Ablauf kennenlernen <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--preparation is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Was Sie vorbereiten<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Website- oder Shop-Adresse, Conversion-Ziele, Zielgruppen und Informationen zu verf\u00fcgbaren Analysedaten.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--estimate is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Preis und Bedingungen<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Wir erstellen ein individuelles Angebot. Umfang, Termin, Freigaben und externe Kosten werden vor Beginn vereinbart. Das Formular ist eine Anfrage, keine zahlungspflichtige Bestellung.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/de\/preise\/\">Umfang und Preise ansehen <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<section class=\"wp-block-group pm-specialist-brief is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ihr Briefing vorbereiten<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Beschreiben Sie Ihren Bedarf. Sie erhalten ein passendes Angebot.<\/p>\n\n<div data-pm-specialism=\"Conversion-Optimierung (CRO)\"><section class=\"pmp pmp-config-section\" id=\"konfigurator\" lang=\"de\"><div class=\"pmp-section-heading\"><p class=\"pmp-overline\">Ihr Projekt<\/p><h2>Kl\u00e4ren wir den Ausgangspunkt.<\/h2><p>Vier Schritte: Website, Ziel, Materialien und Zusammenfassung.<\/p><\/div><div data-pmp-config=\"seo\" data-pmp-brief-legacy><a class=\"pmp-button\" href=\"https:\/\/promivo.pl\/de\/kundenportal\/\">Portal \u00f6ffnen und Leistung konfigurieren<\/a><\/div><div class=\"pmp-toast\" role=\"status\" aria-live=\"polite\"><\/div><noscript><p>Beschreiben Sie Ihre W\u00fcnsche im Kontaktformular unten oder senden Sie sie an kontakt@promivo.pl.<\/p><\/noscript><\/section><\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Erkennen Sie H\u00fcrden bei Anfragen und K\u00e4ufen und priorisieren Sie Verbesserungen anhand des Nutzerverhaltens.<\/p>\n","protected":false},"featured_media":0,"menu_order":324,"template":"","meta":{"_pm_translation_key":"service-cro","_pm_seo_title":"Conversion-Optimierung (CRO) | Promivo","_pm_seo_description":"Erkennen Sie H\u00fcrden bei Anfragen und K\u00e4ufen und priorisieren Sie Verbesserungen anhand des Nutzerverhaltens.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"Braucht eine kleine Website A\/B-Tests?","answer":"Nicht immer. Bei wenig Traffic kann ein Test ohne belastbares Ergebnis bleiben. Zun\u00e4chst k\u00f6nnen Bedienbarkeit, Formulare und Ereignismessung gepr\u00fcft werden."},{"question":"Garantieren Sie mehr Verk\u00e4ufe?","answer":"Nein. Auch Traffic, Angebot und Saison beeinflussen Ergebnisse. Wir vereinbaren Hypothesen, Messung und Vergleichskriterien und berichten ohne feste Wachstumszusage."},{"question":"Was ben\u00f6tigen Sie f\u00fcr ein Angebot?","answer":"Website- oder Shop-Adresse, Conversion-Ziele, Zielgruppen und Informationen zu verf\u00fcgbaren Analysedaten."},{"question":"Wie werden Preis und Termin vereinbart?","answer":"Wir erstellen ein individuelles Angebot. Umfang, Termin, Freigaben und externe Kosten werden vor Beginn vereinbart. Das Formular ist eine Anfrage, keine zahlungspflichtige Bestellung."}]},"class_list":["post-964","pm_service","type-pm_service","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service"}],"about":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/types\/pm_service"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/964\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/pm_service\/964\/revisions\/970"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/de\/wp-json\/wp\/v2\/media?parent=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}