{"id":1002,"date":"2026-10-21T19:48:03","date_gmt":"2026-10-21T19:48:03","guid":{"rendered":"https:\/\/promivo.pl\/campaign-launch-checklist\/"},"modified":"2026-10-21T19:48:05","modified_gmt":"2026-10-21T19:48:05","slug":"campaign-launch-checklist","status":"publish","type":"page","link":"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/campaign-launch-checklist\/","title":{"rendered":"A checklist before launch and after the first test"},"content":{"rendered":"<div class=\"pmlrn\" data-pmlrn-lesson-page=\"campaign-launch\"><a class=\"pmlrn-back\" href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/\">\u2190 Back to this path<\/a><header class=\"pmlrn-lesson-hero\"><p class=\"hero-descriptor\">Promivo Academy \/ Campaigns with a plan and measurement<\/p><h1>A checklist before launch and after the first test<\/h1><p class=\"pmlrn-lead\">Connect creative, landing page and enquiry handling before scaling.<\/p><div class=\"pmlrn-meta\"><span>3 \/ 3<\/span><span>8 min including tasks<\/span><span>Updated: 21 Oct 2026 \u00b7 prepared by Promivo<\/span><\/div><\/header><div class=\"pmlrn-lesson-layout\"><article class=\"pmlrn-reading\"><section id=\"lesson-part-1\" class=\"pmlrn-reading-section\"><span class=\"pmlrn-reading-number\">01<\/span><h2>Before publication<\/h2><p>Read the ad alongside its destination. Check current offer, prices, dates and availability, and confirm rights to materials. Review creative in its intended aspect ratios with readable captions and no accidental cropping.<\/p><\/section><section id=\"lesson-part-2\" class=\"pmlrn-reading-section\"><span class=\"pmlrn-reading-number\">02<\/span><h2>Test the enquiry or purchase journey<\/h2><p>Click each link variant and follow the full process. Check forms, confirmation, message receipt and contact classification. Use synthetic data. For a shop, agree a safe test mode with whoever manages payments.<\/p><\/section><section id=\"lesson-part-3\" class=\"pmlrn-reading-section\"><span class=\"pmlrn-reading-number\">03<\/span><h2>Plan the post-launch review<\/h2><p>First confirm data collection and enquiry receipt. Then review contact quality and costs against the agreed goal. Avoid changing everything every day. Record the date, change and rationale in your test notes.<\/p><p>ROAS compares attributed advertising revenue with ad spend. It does not automatically include every cost and is not profit. Use actual costs and consider attribution limits when interpreting it.<\/p><\/section><aside class=\"pmlrn-example\"><p class=\"hero-descriptor\">A practical example<\/p><p>Two ads have similar click costs. One produces many unsuitable enquiries, the other a few conversations with relevant businesses. The decision needs quality and later-stage evidence, not only cheap clicks.<\/p><\/aside><section class=\"pmlrn-practice\"><h2>Put it into practice<\/h2><ol><li>Review offer, formats and every link.<\/li><li>Confirm the full enquiry workflow.<\/li><li>Set a review date and one next change to test.<\/li><\/ol><\/section><section class=\"pmlrn-task\"><h2>Your turn<\/h2><p>Use your own example. Notes are not sent to the server. Download the worksheet and complete it on your device.<\/p><ol><li>Issues to fix before launch:<\/li><li>Enquiry owner and test scenario:<\/li><li>Review date and next test hypothesis:<\/li><\/ol><a class=\"pmlrn-button is-quiet\" href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/campaign-launch-checklist\/?pmlrn_sheet=campaign-launch\">Download worksheet <span aria-hidden=\"true\">\u2197<\/span><\/a><p class=\"pmlrn-fine\">HTML for printing or saving as PDF from your browser.<\/p><\/section><section class=\"pmlrn-quiz\" data-pmlrn-quiz=\"campaign-launch\" id=\"knowledge-check\"><h2>Check your understanding<\/h2><p>Answer both questions correctly to complete the lesson. You can retry as often as you need.<\/p><form><fieldset><legend><span>1<\/span> What if the form does not deliver enquiries?<\/legend><label><input type=\"radio\" name=\"question0\" value=\"0\" required><span>Increase the budget<\/span><\/label><label><input type=\"radio\" name=\"question0\" value=\"1\" required><span>Pause scaling and fix the workflow<\/span><\/label><label><input type=\"radio\" name=\"question0\" value=\"2\" required><span>Only assess click volume<\/span><\/label><\/fieldset><fieldset><legend><span>2<\/span> Does ROAS mean business profit?<\/legend><label><input type=\"radio\" name=\"question1\" value=\"0\" required><span>Always<\/span><\/label><label><input type=\"radio\" name=\"question1\" value=\"1\" required><span>Whenever it is greater than one<\/span><\/label><label><input type=\"radio\" name=\"question1\" value=\"2\" required><span>No, it does not automatically include all costs<\/span><\/label><\/fieldset><label class=\"pmlrn-exercise-check\"><input type=\"checkbox\" name=\"exercise\" required><span>I have read the lesson and completed the exercise for my own example.<\/span><\/label><button class=\"pmlrn-button\" type=\"submit\">Check answers \u2192<\/button><div class=\"pmlrn-quiz-feedback\" role=\"status\" aria-live=\"polite\" tabindex=\"-1\"><\/div><\/form><noscript><p>Sign in to your account \u2014 JavaScript<\/p><\/noscript><\/section><nav class=\"pmlrn-lesson-next\" aria-label=\"Next lesson\"><a class=\"pmlrn-button\" href=\"https:\/\/promivo.pl\/en\/academy\/\">All learning paths <span aria-hidden=\"true\">\u2197<\/span><\/a><\/nav><\/article><aside class=\"pmlrn-reading-sidebar\"><div class=\"pmlrn-summary\" data-pmlrn-summary aria-live=\"polite\"><p>Checking progress\u2026<\/p><\/div><nav aria-label=\"Campaigns with a plan and measurement\"><h2>Campaigns with a plan and measurement<\/h2><ol class=\"pmlrn-lesson-list\"><li><span class=\"pmlrn-lesson-number\">01<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/goal-offer-and-budget\/\">Campaign goals, offers and budget<\/a><\/h3><p>Plan the customer action and how to tell whether the ad supports it.<\/p><small>7 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"campaign-goal\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/goal-offer-and-budget\/\" aria-label=\"Open lesson: Campaign goals, offers and budget\">\u2197<\/a><\/li><li><span class=\"pmlrn-lesson-number\">02<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/utm-and-consistent-links\/\">UTM: keep campaign links consistent<\/a><\/h3><p>Agree a naming convention before publishing ads, newsletters or QR codes.<\/p><small>7 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"campaign-utm\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/utm-and-consistent-links\/\" aria-label=\"Open lesson: UTM: keep campaign links consistent\">\u2197<\/a><\/li><li><span class=\"pmlrn-lesson-number\">03<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/campaign-launch-checklist\/\">A checklist before launch and after the first test<\/a><\/h3><p>Connect creative, landing page and enquiry handling before scaling.<\/p><small>8 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"campaign-launch\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/campaigns-with-a-plan\/campaign-launch-checklist\/\" aria-label=\"Open lesson: A checklist before launch and after the first test\">\u2197<\/a><\/li><\/ol><\/nav><p class=\"pmlrn-fine\">We save quiz completion, lesson version and completion date. Your notes stay with you. Reset progress in your account or erase it with the account.<\/p><\/aside><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Connect creative, landing page and enquiry handling before scaling.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":993,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_pm_translation_key":"academy-lesson-campaign-launch","_pm_seo_title":"A checklist before launch and after the first test | Promivo Academy","_pm_seo_description":"Connect creative, landing page and enquiry handling before scaling.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[]},"class_list":["post-1002","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/1002\/revisions"}],"predecessor-version":[{"id":1014,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/1002\/revisions\/1014"}],"up":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/993"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media?parent=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}