{"id":26,"date":"2026-10-20T07:44:40","date_gmt":"2026-10-20T07:44:40","guid":{"rendered":"https:\/\/promivo.pl\/insights\/"},"modified":"2026-10-20T07:44:40","modified_gmt":"2026-10-20T07:44:40","slug":"insights","status":"publish","type":"page","link":"https:\/\/promivo.pl\/en\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"\n
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Practical guidance for preparing materials and making informed project decisions.<\/p>\n\n<\/div>\n\n\n

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Articles: 12 \u00b7 Page 1 of 2<\/p>Try the brand planner \u2192<\/span><\/a><\/div>

\"UTM<\/picture><\/a>

SEO and analytics \u00b7<\/span> 2 min read<\/p>

UTM without the clutter: naming campaign links<\/a><\/h2>

One naming convention makes adverts, newsletters and posts easier to compare. Start with an example and a small link register.<\/p>Read the article \u2197<\/span>: UTM without the clutter: naming campaign links<\/span><\/a><\/div><\/article>

\"A<\/picture><\/a>

Campaigns and content \u00b7<\/span> 2 min read<\/p>

A landing page before a campaign: one offer, a clear next step<\/a><\/h2>

Check the connection between your advert and destination before buying traffic. Prepare copy, forms and acceptance checks together.<\/p>Read the article \u2197<\/span>: A landing page before a campaign: one offer, a clear next step<\/span><\/a><\/div><\/article>

\"Reviewing<\/a>

Web and ecommerce \u00b7<\/span> 2 min read<\/p>

Shoper, Shopify or WooCommerce? Start with the workflow<\/a><\/h2>

Compare daily tasks, costs and integrations using the same sample order. The platform name should follow that comparison.<\/p>Read the article \u2197<\/span>: Shoper, Shopify or WooCommerce? Start with the workflow<\/span><\/a><\/div><\/article>

\"Local<\/picture><\/a>

SEO and analytics \u00b7<\/span> 2 min read<\/p>

Local SEO: what to organise before optimisation<\/a><\/h2>

Before choosing keywords, check the offer, service area and route to contact. A practical starting sequence for a local business.<\/p>Read the article \u2197<\/span>: Local SEO: what to organise before optimisation<\/span><\/a><\/div><\/article>

\"Setting<\/a>

Campaigns and content \u00b7<\/span> 2 min read<\/p>

A brief for business reels: decisions before filming<\/a><\/h2>

Useful video starts with a topic and a shot plan. Prepare a series that can be filmed, edited and reused across channels.<\/p>Read the article \u2197<\/span>: A brief for business reels: decisions before filming<\/span><\/a><\/div><\/article>

\"Website<\/picture><\/a>

Web and ecommerce \u00b7<\/span> 2 min read<\/p>

Website handover: checks before final approval<\/a><\/h2>

A polished preview is only the start. Check enquiries, copy, account ownership and ongoing care before closing the project.<\/p>Read the article \u2197<\/span>: Website handover: checks before final approval<\/span><\/a><\/div><\/article><\/div>