{"id":991,"date":"2026-10-21T19:48:03","date_gmt":"2026-10-21T19:48:03","guid":{"rendered":"https:\/\/promivo.pl\/seo-and-performance\/"},"modified":"2026-10-21T19:48:05","modified_gmt":"2026-10-21T19:48:05","slug":"seo-and-performance","status":"publish","type":"page","link":"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/","title":{"rendered":"SEO and performance without guesswork"},"content":{"rendered":"<div class=\"pmlrn\" data-pmlrn-course=\"seo\"><a class=\"pmlrn-back\" href=\"https:\/\/promivo.pl\/en\/academy\/\">\u2190 All learning paths<\/a><header class=\"pmlrn-course-hero\"><div><p class=\"hero-descriptor\">Promivo Academy<\/p><h1>SEO and performance without guesswork<\/h1><p class=\"pmlrn-lead\">Learn what to check, how to read an audit and which improvements to prioritise.<\/p><p class=\"pmlrn-meta\">Beginner level \u00b7 free<\/p><\/div><figure><img src=\"https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/analytics-workshop-960.webp\" srcset=\"https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/analytics-workshop-640.webp 640w, https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/analytics-workshop-960.webp 960w\" sizes=\"auto, (max-width: 760px) 100vw, 40vw\" width=\"960\" height=\"624\" alt=\"A website analytics discussion with charts and a laptop.\" loading=\"lazy\" decoding=\"async\"><\/figure><\/header><div class=\"pmlrn-summary\" data-pmlrn-summary aria-live=\"polite\"><p>Checking progress\u2026<\/p><\/div><section class=\"pmlrn-course-outcomes\"><div><svg viewBox=\"0 0 64 64\" class=\"pmlrn-icon\" aria-hidden=\"true\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M8 30h48M14 25V14h8v11m8 0V8h8v17m8 0V3h8v22M12 48h30m-30 8h20\"\/><circle cx=\"45\" cy=\"44\" r=\"10\"\/><path d=\"m52 51 8 8\"\/><\/svg><h2>After this path you can<\/h2><\/div><ul><li>Map pages to customer questions<\/li><li>Distinguish HTML timings from mobile lab tests<\/li><li>Compare results and prioritise work<\/li><\/ul><\/section><section class=\"pmlrn-course-lessons\"><h2>What you will learn<\/h2><ol class=\"pmlrn-lesson-list\"><li><span class=\"pmlrn-lesson-number\">01<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/offer-and-page-map\/\">Start with your offer and customer questions<\/a><\/h3><p>Before commissioning copy or SEO, define whom your business helps and how.<\/p><small>7 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"seo-map\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/offer-and-page-map\/\" aria-label=\"Open lesson: Start with your offer and customer questions\">\u2197<\/a><\/li><li><span class=\"pmlrn-lesson-number\">02<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/how-to-read-an-audit\/\">Read an audit without jumping to conclusions<\/a><\/h3><p>Understand server response, Lighthouse and actual search visibility as different signals.<\/p><small>8 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"seo-measure\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/how-to-read-an-audit\/\" aria-label=\"Open lesson: Read an audit without jumping to conclusions\">\u2197<\/a><\/li><li><span class=\"pmlrn-lesson-number\">03<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/comparison-and-action-plan\/\">Turn two measurements into an action plan<\/a><\/h3><p>Compare the same URL and record what was actually changed.<\/p><small>7 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"seo-compare\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/seo-and-performance\/comparison-and-action-plan\/\" aria-label=\"Open lesson: Turn two measurements into an action plan\">\u2197<\/a><\/li><\/ol><\/section><aside class=\"pmlrn-cta\"><div><h2>Ready to take the next step?<\/h2><p>Discuss your project in a free introductory consultation.<\/p><\/div><a class=\"pmlrn-button\" href=\"https:\/\/promivo.pl\/en\/consultation\/\">Book a consultation <span aria-hidden=\"true\">\u2197<\/span><\/a><\/aside><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn what to check, how to read an audit and which improvements to prioritise.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":990,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_pm_translation_key":"academy-course-seo","_pm_seo_title":"SEO and performance without guesswork | Promivo Academy","_pm_seo_description":"Learn what to check, how to read an audit and which improvements to prioritise.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[]},"class_list":["post-991","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/comments?post=991"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/991\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/991\/revisions\/1003"}],"up":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/990"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media?parent=991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}