{"id":998,"date":"2026-10-21T19:48:03","date_gmt":"2026-10-21T19:48:03","guid":{"rendered":"https:\/\/promivo.pl\/mobile-enquiry-journey\/"},"modified":"2026-10-21T19:48:05","modified_gmt":"2026-10-21T19:48:05","slug":"mobile-enquiry-journey","status":"publish","type":"page","link":"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/mobile-enquiry-journey\/","title":{"rendered":"The mobile journey from offer to enquiry"},"content":{"rendered":"<div class=\"pmlrn\" data-pmlrn-lesson-page=\"web-mobile\"><a class=\"pmlrn-back\" href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/\">\u2190 Back to this path<\/a><header class=\"pmlrn-lesson-hero\"><p class=\"hero-descriptor\">Promivo Academy \/ A website that leads to enquiries<\/p><h1>The mobile journey from offer to enquiry<\/h1><p class=\"pmlrn-lead\">Review the page as someone who does not know your business yet.<\/p><div class=\"pmlrn-meta\"><span>2 \/ 3<\/span><span>7 min including tasks<\/span><span>Updated: 21 Oct 2026 \u00b7 prepared by Promivo<\/span><\/div><\/header><div class=\"pmlrn-lesson-layout\"><article class=\"pmlrn-reading\"><section id=\"lesson-part-1\" class=\"pmlrn-reading-section\"><span class=\"pmlrn-reading-number\">01<\/span><h2>The first screen should support a decision<\/h2><p>Open the page on a phone. Before scrolling, try to identify what the business does, whom it serves and the next step. Animation can support the message, but should not hide the offer or block interaction.<\/p><\/section><section id=\"lesson-part-2\" class=\"pmlrn-reading-section\"><span class=\"pmlrn-reading-number\">02<\/span><h2>Follow the whole journey<\/h2><p>Choose a service, read its scope and reach the enquiry form. Review labels, contrast, touch targets and fields. Submission should show a clear confirmation or a specific error.<\/p><p>Try keyboard navigation too. A visible focus outline identifies the active control. Do not remove it solely for appearance. Essential content should not depend on hovering with a mouse.<\/p><\/section><section id=\"lesson-part-3\" class=\"pmlrn-reading-section\"><span class=\"pmlrn-reading-number\">03<\/span><h2>Use realistic content<\/h2><p>Test a long company name, a longer email address and German labels on multilingual sites. Enlarge browser text. Whole-page horizontal scrolling often indicates a layout issue.<\/p><\/section><aside class=\"pmlrn-example\"><p class=\"hero-descriptor\">A practical example<\/p><p>Someone arriving from a salon ad should see the treatment, scope, booking route and conditions. If contact exists only inside a menu, add an obvious route next to the service itself.<\/p><\/aside><section class=\"pmlrn-practice\"><h2>Put it into practice<\/h2><ol><li>Review the first screen and main message.<\/li><li>Follow a service through to form confirmation.<\/li><li>Repeat with a keyboard and enlarged text.<\/li><\/ol><\/section><section class=\"pmlrn-task\"><h2>Your turn<\/h2><p>Use your own example. Notes are not sent to the server. Download the worksheet and complete it on your device.<\/p><ol><li>What a visitor understands from the first screen:<\/li><li>Where the journey becomes difficult:<\/li><li>A fix and a repeat-test scenario:<\/li><\/ol><a class=\"pmlrn-button is-quiet\" href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/mobile-enquiry-journey\/?pmlrn_sheet=web-mobile\">Download worksheet <span aria-hidden=\"true\">\u2197<\/span><\/a><p class=\"pmlrn-fine\">HTML for printing or saving as PDF from your browser.<\/p><\/section><section class=\"pmlrn-quiz\" data-pmlrn-quiz=\"web-mobile\" id=\"knowledge-check\"><h2>Check your understanding<\/h2><p>Answer both questions correctly to complete the lesson. You can retry as often as you need.<\/p><form><fieldset><legend><span>1<\/span> What should happen to keyboard focus?<\/legend><label><input type=\"radio\" name=\"question0\" value=\"0\" required><span>Keep a clear indication of the active control<\/span><\/label><label><input type=\"radio\" name=\"question0\" value=\"1\" required><span>Always remove it<\/span><\/label><label><input type=\"radio\" name=\"question0\" value=\"2\" required><span>Replace it with a flashing screen<\/span><\/label><\/fieldset><fieldset><legend><span>2<\/span> How should you test a form?<\/legend><label><input type=\"radio\" name=\"question1\" value=\"0\" required><span>Only inspect its colour<\/span><\/label><label><input type=\"radio\" name=\"question1\" value=\"1\" required><span>Reach confirmation and review errors<\/span><\/label><label><input type=\"radio\" name=\"question1\" value=\"2\" required><span>Only check the homepage<\/span><\/label><\/fieldset><label class=\"pmlrn-exercise-check\"><input type=\"checkbox\" name=\"exercise\" required><span>I have read the lesson and completed the exercise for my own example.<\/span><\/label><button class=\"pmlrn-button\" type=\"submit\">Check answers \u2192<\/button><div class=\"pmlrn-quiz-feedback\" role=\"status\" aria-live=\"polite\" tabindex=\"-1\"><\/div><\/form><noscript><p>Sign in to your account \u2014 JavaScript<\/p><\/noscript><\/section><aside class=\"pmlrn-sources\"><h2>Further reading<\/h2><ul><li><a href=\"https:\/\/www.w3.org\/WAI\/test-evaluate\/easy-checks\/\" target=\"_blank\" rel=\"noopener noreferrer\">W3C: easy checks \u2197<\/a><\/li><\/ul><\/aside><nav class=\"pmlrn-lesson-next\" aria-label=\"Next lesson\"><a class=\"pmlrn-button\" href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/content-and-website-handover\/\">Next lesson: Content and a calm website handover <span aria-hidden=\"true\">\u2197<\/span><\/a><\/nav><\/article><aside class=\"pmlrn-reading-sidebar\"><div class=\"pmlrn-summary\" data-pmlrn-summary aria-live=\"polite\"><p>Checking progress\u2026<\/p><\/div><nav aria-label=\"A website that leads to enquiries\"><h2>A website that leads to enquiries<\/h2><ol class=\"pmlrn-lesson-list\"><li><span class=\"pmlrn-lesson-number\">01<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/brief-from-goal-to-scope\/\">A brief: from goals to sensible scope<\/a><\/h3><p>A useful brief makes pricing easier and reduces guesswork on both sides.<\/p><small>7 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"web-brief\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/brief-from-goal-to-scope\/\" aria-label=\"Open lesson: A brief: from goals to sensible scope\">\u2197<\/a><\/li><li><span class=\"pmlrn-lesson-number\">02<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/mobile-enquiry-journey\/\">The mobile journey from offer to enquiry<\/a><\/h3><p>Review the page as someone who does not know your business yet.<\/p><small>7 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"web-mobile\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/mobile-enquiry-journey\/\" aria-label=\"Open lesson: The mobile journey from offer to enquiry\">\u2197<\/a><\/li><li><span class=\"pmlrn-lesson-number\">03<\/span><div><h3><a href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/content-and-website-handover\/\">Content and a calm website handover<\/a><\/h3><p>Prepare materials and check the everyday workflows before publication.<\/p><small>8 min including tasks<\/small><span class=\"pmlrn-lesson-status\" data-pmlrn-lesson=\"web-handover\"><\/span><\/div><a class=\"pmlrn-lesson-arrow\" href=\"https:\/\/promivo.pl\/en\/academy\/a-website-that-works\/content-and-website-handover\/\" aria-label=\"Open lesson: Content and a calm website handover\">\u2197<\/a><\/li><\/ol><\/nav><p class=\"pmlrn-fine\">We save quiz completion, lesson version and completion date. Your notes stay with you. Reset progress in your account or erase it with the account.<\/p><\/aside><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Review the page as someone who does not know your business yet.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":992,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_pm_translation_key":"academy-lesson-web-mobile","_pm_seo_title":"The mobile journey from offer to enquiry | Promivo Academy","_pm_seo_description":"Review the page as someone who does not know your business yet.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[]},"class_list":["post-998","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/comments?post=998"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/998\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/998\/revisions\/1009"}],"up":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pages\/992"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media?parent=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}