{"id":948,"date":"2026-10-20T22:39:17","date_gmt":"2026-10-20T22:39:17","guid":{"rendered":"https:\/\/promivo.pl\/services\/rebranding\/"},"modified":"2026-10-20T22:39:17","modified_gmt":"2026-10-20T22:39:17","slug":"rebranding","status":"publish","type":"pm_service","link":"https:\/\/promivo.pl\/en\/services\/rebranding\/","title":{"rendered":"Rebranding and brand refresh"},"content":{"rendered":"\n<header class=\"wp-block-group service-intro-v4 service-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-copy-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hero-descriptor wp-block-paragraph\">Promivo<\/p>\n\n\n<h1 class=\"wp-block-heading\">Rebranding and brand refresh<\/h1>\n\n\n<p class=\"lead wp-block-paragraph\">Give your brand a new direction while retaining the elements people recognise.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/contact\/\">Prepare your brief <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-visual is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"service-art--hero pm-editorial-figure\"><img class=\"pm-editorial-photo\" src=\"https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-1536.webp\" srcset=\"https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-640.webp 640w, https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-960.webp 960w, https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/editorial\/project-brief-1536.webp 1536w\" sizes=\"(min-width: 1100px) 48vw, 100vw\" width=\"1536\" height=\"1024\" alt=\"Discussing a project brief around a table with sketches and notes.\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\"><span class=\"pm-editorial-signature\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/logo.svg\" width=\"21\" height=\"26\" alt=\"\"><span>promivo<\/span><\/span><\/figure>\n\n<\/div>\n\n<\/header>\n\n\n<div class=\"wp-block-group service-overview-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--purpose is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Who it is for<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">For businesses and brands planning rebranding and brand refresh. We start with your audience and context, then match the scope to available materials and your stage of growth.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--scope is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What we work on<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list \">\n<li>Review of the current identity and reasons for change<\/li>\n\n\n<li>New visual direction or refinement of the existing system<\/li>\n\n\n<li>Rollout plan across digital, print and touchpoints<\/li>\n\n<\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--deliverables is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What you receive<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You receive the approved direction and agreed identity elements with a rollout plan.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-planning-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--process is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How we work together<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul data-pm-stages=\"5\" role=\"list\" class=\"wp-block-list pm-service-stages pm-journey pm-journey--service\">\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">01<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"research\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"M29 40h38l8-9h44v63H29Z\"\/><path d=\"M43 53h29M43 64h18M43 75h22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"100\" cy=\"72\" r=\"22\"\/><path d=\"m116 88 15 16M90 72h20M100 62v20\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Brief and inputs<\/h3><p class=\"pm-stage-note\">Current materials, reasons for change, audiences and touchpoints to update.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">02<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"plan\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-shadow\" d=\"M46 26h73v79H46Z\"\/><rect class=\"pm-drawing-paper\" x=\"35\" y=\"19\" width=\"73\" height=\"79\" rx=\"8\"\/><path d=\"M50 38h41M50 49h30M50 62h6M65 62h26M50 75h6M65 75h20\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"111\" cy=\"88\" r=\"18\"\/><path d=\"m103 88 6 6 11-12\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Scope and quote<\/h3><p class=\"pm-stage-note\">We agree requirements and approval stages.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">03<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"palette\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-shadow\" d=\"m59 26 52 17-24 73-52-17Z\"\/><path class=\"pm-drawing-paper\" d=\"m78 21 45 32-45 63-45-32Z\"\/><rect class=\"pm-drawing-paper\" x=\"28\" y=\"24\" width=\"47\" height=\"89\" rx=\"6\"\/><path class=\"pm-drawing-accent\" d=\"M28 30a6 6 0 0 1 6-6h35a6 6 0 0 1 6 6v22H28Z\"\/><path d=\"M28 71h47M28 90h47\"\/><circle class=\"pm-drawing-dot pm-drawing-float\" cx=\"51\" cy=\"101\" r=\"3\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Design and implementation<\/h3><p class=\"pm-stage-note\">Review of the current identity and reasons for change.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">04<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"review\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-shadow\" x=\"44\" y=\"23\" width=\"74\" height=\"78\" rx=\"7\"\/><rect class=\"pm-drawing-paper\" x=\"33\" y=\"17\" width=\"74\" height=\"78\" rx=\"7\"\/><path d=\"M47 35h45M47 47h30M47 61l6 6 11-12M72 61h18M47 78h30\"\/><path class=\"pm-drawing-accent pm-drawing-float\" d=\"M113 59 139 70v21c0 13-14 22-26 27-12-5-26-14-26-27V70Z\"\/><path d=\"m101 86 9 9 16-18\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Review<\/h3><p class=\"pm-stage-note\">We gather feedback and refine agreed details.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">05<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"delivery\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"m27 49 53-24 53 24v52l-53 24-53-24Z\"\/><path d=\"m27 49 53 24 53-24M80 73v52M54 37l52 24v22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"119\" cy=\"91\" r=\"19\"\/><path d=\"m110 91 6 6 12-13\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Handover<\/h3><p class=\"pm-stage-note\">You receive the approved direction and agreed identity elements with a rollout plan.<\/p><\/div><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/how-we-work\/\">Explore the full process <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--preparation is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What to prepare<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Current materials, reasons for change, audiences and touchpoints to update.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--estimate is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Fees and terms<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We quote individually after reviewing the materials and scope. Timeline, versions, revision rounds and additional costs are confirmed before work begins.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/pricing\/\">Explore scope and pricing <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<section class=\"wp-block-group pm-specialist-brief is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Prepare your brief<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Describe your needs. We will prepare a tailored proposal.<\/p>\n\n<div data-pm-specialism=\"Rebranding and brand refresh\"><section class=\"pmp pmp-config-section\" id=\"konfigurator\" lang=\"en\"><div class=\"pmp-section-heading\"><p class=\"pmp-overline\">Your project<\/p><h2>Shape the project around your brand.<\/h2><p>Choose a style, define the scope and prepare a brief with a live preview.<\/p><\/div><div data-pmp-config=\"branding\" data-pmp-brief-legacy><a class=\"pmp-button\" href=\"https:\/\/promivo.pl\/en\/account\/\">Open your account and configure the service<\/a><\/div><div class=\"pmp-toast\" role=\"status\" aria-live=\"polite\"><\/div><noscript><p>Describe your preferences in the contact form below or email them to kontakt@promivo.pl.<\/p><\/noscript><\/section><\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Give your brand a new direction while retaining the elements people recognise.<\/p>\n","protected":false},"featured_media":0,"menu_order":307,"template":"","meta":{"_pm_translation_key":"service-rebranding","_pm_seo_title":"Rebranding and brand refresh | Promivo","_pm_seo_description":"Give your brand a new direction while retaining the elements people recognise.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"Does rebranding always mean a new logo?","answer":"No. Typography, palette or layout changes may be enough. Scope follows the review and brand objectives."},{"question":"Will you replace every old asset?","answer":"We map the touchpoints. Design and production of individual materials are agreed in the proposal."},{"question":"What should I send for rebranding and brand refresh?","answer":"Current materials, reasons for change, audiences and touchpoints to update."},{"question":"How is rebranding and brand refresh priced?","answer":"We quote individually after reviewing the materials and scope. Timeline, versions, revision rounds and additional costs are confirmed before work begins."}]},"class_list":["post-948","pm_service","type-pm_service","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service\/948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service"}],"about":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/types\/pm_service"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service\/948\/revisions"}],"predecessor-version":[{"id":960,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service\/948\/revisions\/960"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media?parent=948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}