{"id":969,"date":"2026-10-21T12:04:03","date_gmt":"2026-10-21T12:04:03","guid":{"rendered":"https:\/\/promivo.pl\/services\/conversion-rate-optimisation\/"},"modified":"2026-10-21T12:04:03","modified_gmt":"2026-10-21T12:04:03","slug":"conversion-rate-optimisation","status":"publish","type":"pm_service","link":"https:\/\/promivo.pl\/en\/services\/conversion-rate-optimisation\/","title":{"rendered":"Conversion rate optimisation (CRO)"},"content":{"rendered":"\n<header class=\"wp-block-group service-intro-v4 service-hero is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group service-copy-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"hero-descriptor wp-block-paragraph\">Promivo<\/p>\n\n\n<h1 class=\"wp-block-heading\">Conversion rate optimisation (CRO)<\/h1>\n\n\n<p class=\"lead wp-block-paragraph\">Identify friction in enquiries and purchases, then prioritise improvements using customer behaviour.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/contact\/\">Prepare your brief <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-visual is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"service-art--hero pm-platform-art\"><img decoding=\"async\" src=\"https:\/\/promivo.pl\/en\/wp-content\/themes\/promivo\/assets\/services\/cro.svg\" width=\"800\" height=\"520\" alt=\"\" fetchpriority=\"high\" loading=\"eager\"><\/figure>\n\n<\/div>\n\n<\/header>\n\n\n<div class=\"wp-block-group service-overview-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--purpose is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Who it is for<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Identify friction in enquiries and purchases, then prioritise improvements using customer behaviour.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--scope is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What we work on<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul class=\"wp-block-list \">\n<li>Journey, form and available-data analysis<\/li>\n\n\n<li>Hypotheses and key-screen improvement design<\/li>\n\n\n<li>Agreed implementation and outcome measurement planning<\/li>\n\n<\/ul>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--deliverables is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What you receive<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A prioritised list of friction points and agreed improvements. Where traffic and data support it, A\/B tests and evaluation criteria are scoped separately.<\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<div class=\"wp-block-group service-planning-v4 is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group service-section service-section--process is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How we work together<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<ul data-pm-stages=\"5\" role=\"list\" class=\"wp-block-list pm-service-stages pm-journey pm-journey--service\">\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">01<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"research\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><path class=\"pm-drawing-paper\" d=\"M29 40h38l8-9h44v63H29Z\"\/><path d=\"M43 53h29M43 64h18M43 75h22\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"100\" cy=\"72\" r=\"22\"\/><path d=\"m116 88 15 16M90 72h20M100 62v20\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Brief and materials<\/h3><p class=\"pm-stage-note\">Website or store URL, conversion definitions, audience details and available analytics information.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">02<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"target\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><circle class=\"pm-drawing-paper\" cx=\"78\" cy=\"70\" r=\"43\"\/><circle cx=\"78\" cy=\"70\" r=\"28\"\/><circle class=\"pm-drawing-accent\" cx=\"78\" cy=\"70\" r=\"12\"\/><g class=\"pm-drawing-float\"><path d=\"m79 69 43-44M111 25h12v13M121 37h14V23\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Plan and scope<\/h3><p class=\"pm-stage-note\">Journey, form and available-data analysis.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">03<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"create\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"24\" y=\"29\" width=\"111\" height=\"70\" rx=\"8\"\/><path d=\"M24 43h111M33 36h1m7 0h1m7 0h1\"\/><rect class=\"pm-drawing-accent\" x=\"36\" y=\"54\" width=\"37\" height=\"32\" rx=\"4\"\/><path d=\"M85 57h35M85 68h24M85 79h30\"\/><path class=\"pm-drawing-cursor pm-drawing-float\" d=\"m103 77 7 30 6-10 11-2Z\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Design and implementation<\/h3><p class=\"pm-stage-note\">Hypotheses and key-screen improvement design.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">04<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"testing\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"24\" y=\"25\" width=\"106\" height=\"77\" rx=\"8\"\/><path d=\"M24 42h106M35 34h1m7 0h1M39 56l4 4 8-9M60 56h39M39 74l4 4 8-9M60 74h23\"\/><g class=\"pm-drawing-float\"><circle class=\"pm-drawing-accent\" cx=\"112\" cy=\"91\" r=\"23\"\/><path d=\"m102 91 7 7 14-16\"\/><\/g><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Verification<\/h3><p class=\"pm-stage-note\">Agreed implementation and outcome measurement planning.<\/p><\/div><\/li>\n\n\n<li><div class=\"pm-stage-visual\" aria-hidden=\"true\"><span class=\"pm-stage-index\">05<\/span><svg class=\"pm-stage-drawing\" data-pm-art=\"measure\" viewBox=\"0 0 160 140\" width=\"160\" height=\"140\" aria-hidden=\"true\" focusable=\"false\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><ellipse class=\"pm-drawing-ground\" cx=\"80\" cy=\"125\" rx=\"65\" ry=\"6\" stroke=\"none\"\/><rect class=\"pm-drawing-paper\" x=\"27\" y=\"25\" width=\"105\" height=\"78\" rx=\"9\"\/><path d=\"M42 88h75M45 88V72h12v16M67 88V59h12v29\"\/><path class=\"pm-drawing-accent\" d=\"M89 88V46h13v42Z\"\/><path class=\"pm-drawing-float\" d=\"m43 58 25-16 17 5 31-22m-14 0h14v14\"\/><\/svg><span class=\"pm-stage-pin\"><\/span><\/div><div class=\"pm-stage-title\"><h3 class=\"pm-stage-heading\">Handover and next steps<\/h3><p class=\"pm-stage-note\">A prioritised list of friction points and agreed improvements. Where traffic and data support it, A\/B tests and evaluation criteria are scoped separately.<\/p><\/div><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/how-we-work\/\">Explore the full process <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--preparation is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What to prepare<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Website or store URL, conversion definitions, audience details and available analytics information.<\/p>\n\n<\/div>\n\n<\/section>\n\n\n<section class=\"wp-block-group service-section service-section--estimate is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Fees and terms<\/h2>\n\n\n<div class=\"wp-block-group service-detail-copy is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">We quote individually. Scope, timing, approval stages and external costs are confirmed before work starts. The form is an enquiry, not a purchase.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/pricing\/\">Explore scope and pricing <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n\n<section class=\"wp-block-group pm-specialist-brief is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Prepare your brief<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Describe your needs. We will prepare a tailored proposal.<\/p>\n\n<div data-pm-specialism=\"Conversion rate optimisation (CRO)\"><section class=\"pmp pmp-config-section\" id=\"konfigurator\" lang=\"en\"><div class=\"pmp-section-heading\"><p class=\"pmp-overline\">Your project<\/p><h2>Let\u2019s establish the starting point.<\/h2><p>Four steps: website, goal, materials and review.<\/p><\/div><div data-pmp-config=\"seo\" data-pmp-brief-legacy><a class=\"pmp-button\" href=\"https:\/\/promivo.pl\/en\/account\/\">Open your account and configure the service<\/a><\/div><div class=\"pmp-toast\" role=\"status\" aria-live=\"polite\"><\/div><noscript><p>Describe your preferences in the contact form below or email them to kontakt@promivo.pl.<\/p><\/noscript><\/section><\/div>\n\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Identify friction in enquiries and purchases, then prioritise improvements using customer behaviour.<\/p>\n","protected":false},"featured_media":0,"menu_order":324,"template":"","meta":{"_pm_translation_key":"service-cro","_pm_seo_title":"Conversion rate optimisation (CRO) | Promivo","_pm_seo_description":"Identify friction in enquiries and purchases, then prioritise improvements using customer behaviour.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"Does a small website need A\/B tests?","answer":"Not always. Low traffic can leave a test inconclusive. We can begin with usability, form and event-measurement reviews and plan testing later."},{"question":"Do you guarantee more sales?","answer":"No. Traffic, the offer and seasonality also affect results. We agree hypotheses, measurement and comparison criteria, then report outcomes without promising a fixed uplift."},{"question":"What should I prepare for a quote?","answer":"Website or store URL, conversion definitions, audience details and available analytics information."},{"question":"How do you agree fees and timing?","answer":"We quote individually. Scope, timing, approval stages and external costs are confirmed before work starts. The form is an enquiry, not a purchase."}]},"class_list":["post-969","pm_service","type-pm_service","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service\/969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service"}],"about":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/types\/pm_service"}],"version-history":[{"count":1,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service\/969\/revisions"}],"predecessor-version":[{"id":975,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/pm_service\/969\/revisions\/975"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media?parent=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}