{"id":902,"date":"2026-10-20T14:35:39","date_gmt":"2026-10-20T14:35:39","guid":{"rendered":"https:\/\/promivo.pl\/utm-campaign-naming-guide\/"},"modified":"2026-10-20T14:35:40","modified_gmt":"2026-10-20T14:35:40","slug":"utm-campaign-naming-guide","status":"publish","type":"post","link":"https:\/\/promivo.pl\/en\/utm-campaign-naming-guide\/","title":{"rendered":"UTM without the clutter: naming campaign links"},"content":{"rendered":"<p class=\"article-lead wp-block-paragraph\">One naming convention makes adverts, newsletters and posts easier to compare. Start with an example and a small link register.<\/p><div class=\"wp-block-group article-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Agree three names before publishing<\/h2><p class=\"wp-block-paragraph\">UTM describes where a click came from. Google recommends consistent source, medium and campaign parameters. Write a naming dictionary before the first link. Source might be instagram, medium paid_social and campaign autumn_offer. Record any decision to change the convention during a campaign.<\/p><\/div><div class=\"wp-block-group article-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Separate channels and creative versions<\/h2><p class=\"wp-block-paragraph\">Source identifies the placement, medium the traffic type and campaign the shared activity. Store the creative version in utm_content, such as video_a or carousel_b. Two graphics should not become separate campaigns accidentally. Check automatic tagging in the advertising platform before choosing a manual convention.<\/p><\/div><div class=\"wp-block-group article-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Test an example before making a series<\/h2><p class=\"wp-block-paragraph\">For an Instagram advert, an example is source=instagram, medium=paid_social, campaign=brand_launch and content=video_a. Adapt it to your reporting structure. Enter the full destination URL, then open the generated link and confirm the intended page and required existing parameters.<\/p><\/div><div class=\"wp-block-group article-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Keep customer data out of parameters<\/h2><p class=\"wp-block-paragraph\">Parameters are visible in the address and can enter reports and logs. Names, emails and form content do not belong in UTM. Describe the material and activity instead. Avoid campaign tags on ordinary internal navigation links, which can confuse interpretation of incoming campaign traffic.<\/p><\/div><div class=\"wp-block-group article-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Keep a register of published links<\/h2><p class=\"wp-block-paragraph\">Record date, placement, destination, source, medium, campaign, content and owner. Check spelling before launch. UTM alone does not activate analytics: measurement requires configuration at the destination and respect for visitor privacy settings.<\/p><\/div><h2 class=\"wp-block-heading\">Before the next step<\/h2><ul class=\"wp-block-list article-checklist\"><li>Shared naming dictionary agreed<\/li><li>Creative version recorded separately<\/li><li>Generated link opened and checked<\/li><\/ul><p class=\"wp-block-paragraph\">Further reading: <a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=en\">Google Analytics \u2014 campaign parameters<\/a>.<\/p><div class=\"article-takeaway\"><h2 class=\"wp-block-heading\">Turn your plan into action<\/h2><p class=\"wp-block-paragraph\">Use the free tool or explore the service related to this topic.<\/p><a class=\"pm-button\" href=\"https:\/\/promivo.pl\/en\/utm-link-builder\/\">Open the tool \u2192<\/a> <a class=\"pm-text-link\" href=\"https:\/\/promivo.pl\/en\/services\/analytics-ga4\/\">Explore the service \u2192<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>One naming convention makes adverts, newsletters and posts easier to compare. Start with an example and a small link register.<\/p>\n","protected":false},"author":0,"featured_media":925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_pm_translation_key":"guide-utm-order","_pm_seo_title":"UTM without the clutter: naming campaign links | Promivo","_pm_seo_description":"One naming convention makes adverts, newsletters and posts easier to compare. Start with an example and a small link register.","_pm_source_title":"","_pm_source_url":"","_pm_document_url":"","_pm_original_description":"","_pm_project_display":"detail","_pm_gallery":[],"_pm_related_services":[],"footnotes":"","_pm_faqs":[{"question":"What should I prepare first?","answer":"Shared naming dictionary agreed Creative version recorded separately Generated link opened and checked."},{"question":"What comes after this checklist?","answer":"Record date, placement, destination, source, medium, campaign, content and owner. Check spelling before launch. UTM alone does not activate analytics: measurement requires configuration at the destination and respect for visitor privacy settings."}]},"categories":[19],"tags":[],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-analytics"],"_links":{"self":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":3,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"predecessor-version":[{"id":931,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/posts\/902\/revisions\/931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media\/925"}],"wp:attachment":[{"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promivo.pl\/en\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}