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SEO and search visibility

Platforms & tools

We start by identifying what prevents search engines from reading your website and customers from finding useful answers. Then we prioritise technical and content improvements rather than creating pages without a clear purpose.

Audit · technical SEO · content

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A website analytics discussion with charts and a laptop.

Who it is for

For businesses with an existing website, a planned migration or a recent redesign. SEO is relevant when important services are hard to find, content misses customer questions or there is no clear order for fixing issues.

A scope shaped around your needs

  • Content accessibility, indexing and website structure review.
  • Search intent analysis, page planning and internal linking.
  • Recommendations and agreed technical and content improvements.
  • Monitoring using available data and reviewing the next priorities.

What you receive

You receive documented findings, prioritised tasks with reasons and a record of changes made. Your report shows the changes made, insights from measurement and the next priorities. Search Console and analytics accounts remain under your control.

How we work

  • Goals and available data
  • audit
  • priorities
  • implementation
  • monitoring
  • plan adjustment

Where another developer is needed, we provide requirements and a way to verify the change.

Read about the full process

What we need to get started

Start with your website address, target customers and main services. A fuller review needs access to Search Console, analytics and your CMS, along with information about past migrations.

What affects cost and timing

Website size, technology, languages, content condition and data availability affect the scope. Competition and search engine changes also affect results. We do not guarantee a particular ranking or a date for achieving it.

The agreed scope and quotation are set out in the proposal. Where relevant, licences, production, advertising spend and third-party services are priced separately.

Related services

See our approach in practice

Explore selected work. During our conversation, we can suggest examples relevant to your brief.

Explore our work

Let’s talk about your project

Tell us what you want to achieve. We will agree the scope, materials and delivery process before the work begins.

Discuss your brief

Your project

Let’s establish the starting point.

Four steps: website, goal, materials and review.

Good to know

A few useful answers.

Planning the scope or preparing your materials? These answers will help you get started.

Ask us
Where does SEO work begin?

With your offer, audience and current website. We review content, structure, indexing and technical issues. Access to Search Console and analytics helps prioritise work using evidence.

Does SEO include changes to the website?

It can include analysis, recommendations, content or implementation. The proposal separates these tasks and identifies who will implement and verify each change.

Can you guarantee a Google ranking?

No. Visibility also depends on competition, website history and search systems. We agree the work and how changes will be evaluated, without guaranteed rankings or enquiry counts.

How should SEO progress be evaluated?

Through completed improvements, indexing and visibility data, and qualified enquiries where measurement is available. Comparisons need to account for the period, seasonality and website changes.

Does every city need a separate landing page?

Only when it reflects a genuine offer and has useful, distinct content. Repeating the same copy with a different place name is not a substitute for a well-structured website.