Promivo Academy / Campaigns with a plan and measurement
A checklist before launch and after the first test
Connect creative, landing page and enquiry handling before scaling.
Before publication
Read the ad alongside its destination. Check current offer, prices, dates and availability, and confirm rights to materials. Review creative in its intended aspect ratios with readable captions and no accidental cropping.
Test the enquiry or purchase journey
Click each link variant and follow the full process. Check forms, confirmation, message receipt and contact classification. Use synthetic data. For a shop, agree a safe test mode with whoever manages payments.
Plan the post-launch review
First confirm data collection and enquiry receipt. Then review contact quality and costs against the agreed goal. Avoid changing everything every day. Record the date, change and rationale in your test notes.
ROAS compares attributed advertising revenue with ad spend. It does not automatically include every cost and is not profit. Use actual costs and consider attribution limits when interpreting it.
Put it into practice
- Review offer, formats and every link.
- Confirm the full enquiry workflow.
- Set a review date and one next change to test.
Your turn
Use your own example. Notes are not sent to the server. Download the worksheet and complete it on your device.
- Issues to fix before launch:
- Enquiry owner and test scenario:
- Review date and next test hypothesis:
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Check your understanding
Answer both questions correctly to complete the lesson. You can retry as often as you need.