Promivo Academy / A website that leads to enquiries
A brief: from goals to sensible scope
A useful brief makes pricing easier and reduces guesswork on both sides.
Describe the change you need
Replace “a modern website” with the problem you need to solve. Do visitors misunderstand the offer, struggle to enquire or can you not update the content yourself? Choose the main issue and define how improvement would be recognised.
Separate needs from inspiration
References help discuss style, but do not replace audience information. Explain what you like in each example: navigation, content rhythm, colour or photography. List essential launch features separately from later possibilities.
Assign responsibility
Include domain, hosting, languages, content migration and integrations. State who supplies copy and images and who approves the work. Timing depends on materials and decisions as well as design and development.
Put it into practice
- Write one main goal and audience.
- Separate launch features from later features.
- Identify materials, decision makers and timing dependencies.
Your turn
Use your own example. Notes are not sent to the server. Download the worksheet and complete it on your device.
- Problem and desired effect:
- Launch scope and later scope:
- Materials, owners and decision dates:
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Check your understanding
Answer both questions correctly to complete the lesson. You can retry as often as you need.