Promivo Academy / A website that leads to enquiries
The mobile journey from offer to enquiry
Review the page as someone who does not know your business yet.
The first screen should support a decision
Open the page on a phone. Before scrolling, try to identify what the business does, whom it serves and the next step. Animation can support the message, but should not hide the offer or block interaction.
Follow the whole journey
Choose a service, read its scope and reach the enquiry form. Review labels, contrast, touch targets and fields. Submission should show a clear confirmation or a specific error.
Try keyboard navigation too. A visible focus outline identifies the active control. Do not remove it solely for appearance. Essential content should not depend on hovering with a mouse.
Use realistic content
Test a long company name, a longer email address and German labels on multilingual sites. Enlarge browser text. Whole-page horizontal scrolling often indicates a layout issue.
Put it into practice
- Review the first screen and main message.
- Follow a service through to form confirmation.
- Repeat with a keyboard and enlarged text.
Your turn
Use your own example. Notes are not sent to the server. Download the worksheet and complete it on your device.
- What a visitor understands from the first screen:
- Where the journey becomes difficult:
- A fix and a repeat-test scenario:
HTML for printing or saving as PDF from your browser.
Check your understanding
Answer both questions correctly to complete the lesson. You can retry as often as you need.